Honda Continues to Smash the Milestones.

Tuesday, July 28, 2009 By KON

The first half of 2009 ended on a positive note for Honda. As of 30 June, their sales for the year stands at 20,479 units, accounting for 8.2% of the total industry volume. This is achieved on the back of an astonishing 22% year-on-year growth which saw them also expand their share in the non-national car market segment from 25.2% to 36.4%

“It is indeed another exciting moment for Honda to wrap up the first half of 2009 with flying results although the market was reported to have shrunk by 9.7%. As the market is having mixed sentiments about the overall economic recovery, customers are still cautious in making their choices. They are constantly on the look out for products that are value for money. With that in mind, our products are always relevant to the market as we strive to provide products and services of highest quality at reasonable prices,” Mr. Toru Takahashi, Managing Director and Chief Executive Officer was quoted as saying.

Leading Honda's surge up the sales charts is the new City, which has sold 11,857 units as of 23 July, and has an order backlog of 4,000 units. Also doing well is the Civic, with 3,989 units sold and a further 1,200 customers waiting for their cars.









In another development, Honda's plant in Melaka recently rolled out its 2,000,000th constant velocity joint set. A celebratory event was held at the plant, graced by General Manager of Honda Motor Co. Ltd Tochigi Plant, Mr. Masafumi Suzuki and Takahashi.

While speaking at the momentous occasion, Takahashi paid tribute of the historical milestone to all Honda's valued associates. He said “This remarkable achievement of CVJ is by abiding to our company principle in supplying products and services of the highest quality at reasonable prices. This helps us to ensure worldwide customer satisfaction”.

Honda started manufacturing CVJs at the Pegoh plant in 2002, and it has since become the biggest CVJ exporter in the region. It is also Honda's 4th CVJ production base in the world after Japan, US and China. When they started, the plant's capacity was at 20,000 sets a year, a figure which has since grown to 540,000 sets per year, with 90% of them exported.

Models receiving CVJs from Pegoh include the City, CR-V, Jazz, Accord, Civic and a model not available in Malaysia, the Freed. Pegoh's CVJs are now being exported to the UK, Turkey, Pakistan, India, Thailand, Vietnam, the Philippines and Indonesia. The milestone CVJ was signed-off for a shipment to Thailand.